House of Independent Watchmakers in Egypt
The first curated, appointment-based, fully legitimate watch retail experience in the country.
Built by watch people, for watch people.
The Watch People
Not a store. A group of people who genuinely love watches and happen to sell them.
Everything flows from this.
Scope of Work
01 — Creative Direction
Brand Discovery
Design exploration
Art direction
02 — Logo Design
Primary logo
Secondary logo
Brand emblem
Responsive logo system
Logo color variations
Clear space
03 — Visual Identity System
Brand colors
Typography system
Graphic language
Icon style
Patterns
Brand layout system
04 — Brand Applications
Business cards
Letterhead
Envelope
Shopping bag
Social media templates
05 — Brand Guidelines
A comprehensive guideline including:
Logo usage
Colors
Typography
Graphic elements
Applications
Timeline
Starting 1st of August, 2026
Design Exploration & Logo Development 1 week
Visual Identity System 1 week
Brand Applications 1 week
Brand Guideline & Final Delivery 1 week
Estimated Duration: 4 - 5 Weeks
Investment
EGP 80,000
Payment Schedule
50% upfront to initiate the project
50% upon final delivery
Revision Policy
Up to three revision rounds are included for each project phase.
Additional revisions or scope changes will be quoted separately.